Lovely Day + Co. is a boutique agency, offering holistic personal and business coaching to solopreneurs and creatives, as well as communications consulting and content creation to inspiring food, lifestyle, and hospitality brands that we believe in.
Coaching for Transformation
We are people of action.
Our “whole life” coaching offers the clarity needed to overcome personal + business obstacles and paint your brightest future.
We are connectors.
We wear multiple hats to craft effective messaging and build meaningful media relationships that shine light on your brand.
Content Strategy + Creation
We have a way with words.
From copywriting + editing to interviews + video production, we share and nurture the stories that help your business bloom.
When I reflect on the me before I was coached and the me since, the profound growth is simply undeniable.
-Brooke Feldman, Founder of Lovely Day + Co.
What is Whole Life Coaching?
Whole Life Coaching is our holistic approach to coaching, from personal to business and everything in between. While some coaches focus only on life coaching and others on business coaching, we believe that it can be beneficial not to separate the two. Just like we wouldn’t coach only one side of your body, we won’t coach only one part of your life. Oftentimes the mindset or blocks that are challenging us don’t hide in just one area. With a “whole life” approach to coaching, we create the awareness, intention and action we need to thrive in all areas of our lives.
We believe that you are the expert in your own life. We believe that you are whole and healthy. We don’t tell you what to do. We hold space for you and listen actively. We ask powerful questions to create new awareness, exposing ideas rather than imposing them. We help you to design actions, plan and set goals, manage progress and stay accountable. We believe that a powerful conversation without action is just that- a powerful conversation. True coaching always creates forward movement and, done effectively, has the power to be incredibly transformative.
What is the difference between coaching, consulting and counseling?
Coaching, consulting and counseling can all be very helpful. Each is appropriate for different scenarios.
The International Coach Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” Coaching is appropriate for healthy people who want to move forward in their lives. In coaching we ask focus on the present and the future rather than the past, asking questions like “how” and “what” more so than “why.”
This chart illustrates the key distinctions of how coaches, consultants and counselors each approach their practice.
How do I know if Whole Life Coaching is for me?
This is for you, you lovely human, if you desire to:
Move from cloudiness to clarity, living out your values-driven intentions.
Replace your self-limiting beliefs with the beautiful, self-loving truth of who you and who you are becoming.
Learn how to turn fear into faith and create excitement for your future.
Explore resources for self care, stress management and your overall well being.
Have a safe place to let it all hang out and be messy without fear of shame or judgement.
Experience being deeply listened to, encouraged, empowered and stretched.
Add more practical tools to your tool belt, equipping you to step into your greatness.
Gain a deeper knowledge of you through hand-picked resources like StrengthsFinder and Enneagram.
Find your voice and learn how to use it effectively to speak truth in love and create healthy boundaries.
Adopt an abundance mindset and live in the glorious overflow that you've been dreaming about.
Identify what you want, how to get it and the accountability needed to take a-c-t-i-o-n and make that magic happen.
And discover that you are the expert in your own life and the answers are already inside you, waiting to be unlocked.
What does a Whole Life Coaching package consist of?
Our Six Month One-on-One Coaching Partnership will include:
One 45 minute Intention Session
A dedicated time to your time to tell your story: where you’ve been, where you are and where you’d like to go. We’ll lay the foundation of our partnership by setting intentions for our 6 month journey together.
Eleven 60 minute Empowerment Sessions
We will meet virtually (by phone or video call) to uncover where we need to go in this transformative journey, as you become... your truest you.
Six Months of 24/7 Virtual Support as needed
You have access between sessions via email, for check-ins, questions and updates.
Twelve Post-Session Emails
After each session you’ll receive a recap of your learnings from our time together, a reminder of what you've committed to and any helpful resources that may serve you in that next step.
Get ready for customized content created just for you and VIP access to future events, workshops and intimate retreats.
Let’s move forward, together.
This is your T time. And that “T” stands for “Transformation.”
Set up your complimentary, 20 minute Chemistry Call to ask questions, learn more and discover if we’re the right fit for this next chapter in your magnificent story.
Tend to your thoughts with care. They have the power to grow weeds or flowers.
What our clients are saying
Vulnerability is the birthplace of innovation, creativity and change.
Well, hello there! I’m Brooke Feldman, your go-to-gal at Lovely Day + Co.
Passionate about making an impact on the world, I spent close to twenty years working in marketing communications for values-driven organizations such as Whole Foods Market and Chuao Chocolatier and running my own small business on the side. (Fun fact: I was a wedding DJ & MC.) In my decade as Communications Director at Chuao, I created the voice and grew the brand from a local chocolate shop to an international award-winning media darling featured by Food Network, O Magazine, Today Show, and Entrepreneur, while partnering with coveted companies like Birchbox, REI, Snack Nation, and Twentieth Century FOX.
It was a dream job… but one day I woke up and realized it wasn’t my dream anymore. Through the power of great coaching and some deep inner work, I channeled my fear into faith, followed my heart and manifested the next chapter of my story. I walked away from a successful career to take a sabbatical in Europe and go back to school for coaching.
Within the first hour of my first class in the Transformational Coaching Program at Western Seminary, I knew I was in the right place. I’m so thankful for their powerful training which equipped me, along with my own strengths and business experience, to launch Lovely Day + Co.
Named after my all time favorite song, Lovely Day + Co. exists to help empower and amplify the goodness of the people and brands I believe in. This happens though "whole life" coaching (my holistic approach to coaching personal, business and everything in between), consulting (media relations and communications strategy) and content creation (copywriting, editing and video production with incredible partners). Through it all, I am honored to hold space space for clients to discover the motivation, focus and tools they need to step into their own greatness and thrive. This work is one of my great joys and biggest privileges.
In my free time, I can be spotted exploring the nooks and crannies of this beautiful world, planning pranks for my favorite holiday (April Fools Day, of course) and running my passion project, @randomactsofjoyUSA. Want to join in the fun? Connect with me on social media at @lovelydayandco.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Upcoming Events, Workshops & Retreats
How wonderful it is that nobody need wait a single moment before starting to improve the world?
We’re so tickled you stopped by!
Drop us a little note to chat about your coaching and communications needs.